When Professor Brookfield and his pretty daughters Peggy and Susan move into the small town Pasadena in California, their new neighbor Mrs. Fielding immediately takes over control, helps them moving in, and urges the girls to participate in the annual Rose Bowl beauty pageant. Although they're not thrilled, they enter the competition. Meanwhile Mrs. Fielding's son Tom makes eyes at Peggy, unknowing that her heart already belongs to a famous football star. So she tries to redirect his interest to her sister Susan.